13.09.21
Knowledge Content
Digital-first customers value a service now experience, marked by immediacy and convenience. Card issuance and activation are early-stage service touchpoints in the cardholder’s lifecycle journey and tangibly impact the customer’s service and brand perception. Current card activation mechanisms involve physical PIN shipment and are reliant on expensive, manual, paper-driven processes. This prolongs card activation time, increases susceptibility to mail fraud, adversely impacting cardholder service experience.
